Spine FootwearSpine Footwear

For Spine, a performance footwear brand, we served as art director and motion designer for a full-scale promotional video. We led the visual concept, conducted R&D, developed graphic elements, and translated them into dynamic motion sequences that reflected the brand’s speed and performance focus.

From concept to final production, the goal was to create a bold, cohesive visual identity that elevated the product’s positioning across digital platforms.