Chromia

At Chromia, we worked across multiple ecosystem projects with different goals and audiences, contributing to branding, motion, and marketing visuals. Our role focused on directing complex blockchain and technical concepts into clear, engaging visual stories that could be understood by a broad, global audience.

Client: Chromia
Year: 2022–2025
Disciplines: Branding
Motion Design
Graphic Design
Design Development
Links: chromia.com

The client

A blockchain network where every app runs on its own chain.

Chromia is a public blockchain network, live on mainnet since July 2024. Each app runs on a separate chain, blocks are final in about two seconds, and a proof of the network's state is regularly anchored to Ethereum. The network is run by independent providers chosen through stake-weighted governance, and apps pay for their own execution — so people can use them without holding a token or paying gas.

Its token, CHR, secures the network and is listed on Binance. The ecosystem spans gaming (My Neighbor Alice, a multiplayer farming game with its world on-chain) and, more recently, security infrastructure for AI agents.

As a result of this approach, the projects improved recognition within the ecosystem, and were widely showcased across digital channels worldwide. The focus was not only on aesthetics, but on clarity, usability, and long-term brand confidence.

Chromia campaigns collectively generated over 30 million views, increased overall engagement rate by 36.5%, and supported ecosystem growth during a period when the token price rose by up to 390%.

Film

Open bank vault door with stacks of black cryptocurrency coins featuring a pink and white circular emblem inside a purple-lit room.

3D illustration of colorful spheres and discs floating in a circular formation against a purple background.

Graphic with the text 'Token Chain Explained' next to a central black disc with a pink 'C' connected to colorful shapes symbolizing tokens.

Korea Blockchain Week 2024

For Korea Blockchain Week 2024, we directed the video for Chromia’s campaign, overseeing the creative direction and production of large-scale video assets showcased across Seoul.

The campaign included high-resolution outdoor screens and digital placements, requiring visuals that were bold, clear, and immediately readable in fast-paced urban environments.

Stacks of pink rectangular blocks embossed with the words 'Build Brilliant'.

Abstract scene with pink cylindrical shapes and a white archway illuminated by soft purple light.

Marketing Campaigns

We contributed to several large-scale marketing campaigns within the Chromia ecosystem, including Asgard, Mimir, Quests, Mainnet Launch, and Evergreen, focused on increasing brand visibility, engagement, and long-term recognition across global digital platforms.

These campaigns collectively generated over 30 million views, increased overall engagement rate by 36.5%, and supported ecosystem growth during a period when the token price rose by up to 390%. The emphasis remained on building consistent, scalable brand communication rather than short-term hype.

Results

Views across Chromia campaigns: 30M+
Overall engagement rate: +36.5%
Token price rise during the campaign period (up to): 390%

3D abstract cubes in purple and orange floating above a pedestal surrounded by purple clouds with orange light trails.

3D illustration of a yellow Python code editor floating above a classical purple column surrounded by purple clouds and golden light trails.

Futuristic glowing purple cityscape with tall crystal-like towers behind a large illuminated gate and dark mountains.

Ancient stone pedestal with glowing golden light and swirling sparks surrounded by purple mist and vines.

3D illustration of three circular copyright symbols and a purple checklist with a pencil, floating on a yellow background.

A tablet showing a game scene titled 'My Neighbor Alice' next to a black game controller with purple buttons, surrounded by floating spheres on a pink background.

Web/UI Assets

We worked on the creation of marketing and digital assets in close collaboration with UI/UX designers and developers. Our role included designing and producing motion and animated assets for websites, landing pages, and social media, ensuring smooth integration with live products and marketing flows.

We supported UI/UX teams by translating static designs into functional animations that improved clarity, hierarchy, and user experience. At the same time, we worked with developers to adapt assets to technical requirements, performance constraints, and platform-specific needs.

RnD/Social Banners

Alongside production work, we actively contributed to idea generation and R&D, exploring visual approaches, motion styles, and narrative directions before they moved into full production. This phase helped shape concepts that were both creatively strong and practical for real marketing use.

This approach allowed concepts to be tested, refined, and scaled across campaigns, helping teams move faster while keeping visual quality and messaging aligned.